Womens beach dresses 2017

On October 26th 2017 Tenerife Fashion Beach Costa Adeje is happening on the El Duque beach from 7pm, when 18 different beachwear labels will be taking to the catwalk, courtesy of a host of international models, promoting their products as well as Costa Adeje.

The initiative has the backing of the Adeje council and the Cabildo, and will see a 25 metre long catwalk by the beach, with seating, backstage, etc, and 40 models taking to the stage among them Carolina González, Davinia Pelegri, Evelin Yánez, Nicole White and Kristel Kamp with model Nieves Álvarez presenting the event. It is seen as an excellent opportunity to integrate the promotion of the destination with the textile and other local industries as well as underlying the excellence of Costa Adeje as a beach destination all year around.

National and international labels will be on show, including Melissa Odabash and Shan (showing for the first time in Spain), Arena Negra, The Knot Company, Noemí Felipe, Javier Aguilar and Lava (from Tenerife Moda), Aurelia Gil (Gran Canaria), Elyte and Kalisy. Accessory firms Nok, By Loleiro, Roselinde, Néstor Rodríguez, Juan Gil Hammerhoj Desing, Maharani and Abraham Zambrana will complement the swimwear.

At the launch of event details Adeje mayor Jose Miguel Rodríguez Fraga said it was vital to establish synergies between the tourism and fashion sectors and create feedback, both being areas that generate and share economic benefits.
An international press corps will be in attendance prior to and during the event and the organisers will be organising events to promote the island and ensure that reports show off the destination in a positive light.

Tenerife Fashion Beach Costa Adeje present in Madrid

Promotional action that will take place on October 26 2017 in Adeje and in which specialized national and international media will be given.

The Cabildo and the Ayuntamiento de Adeje have presented on Thursday [day 19] in Madrid the ‘Tenerife Fashion Beach Costa Adeje’, which will take place on October 26, at 19.00, on the beach of El Duque, and on which will be attended 18 fashion and bathroom signatures and accessories, and that will serve to promote tourism through the fashion and climate binomial in countries that choose Tenerife as a loyal destination. Thus, this promotional event will attend internationally renowned brands that will parade for the first time in the country, as well as magazines and specialized platforms in this area.

The information event, which took place in the office of the Government of the Canary Islands in the capital of Spain, was attended by Efraín Medina, socio-economic vice-president and insular councilor for Employment, Trade, Industry and Economic Development; the mayor of Adeje, José Miguel Rodríguez Fraga; the councilor of Tourism of said locality, Ermitas Moreira, and the technical director of the event, Edgar Magdalena. In the same way, many national and international media outlets were present, which will echo this event.

Efraín Medina stressed in his speech “the importance of being able to communicate this event that will take place in Costa Adeje, a tourist destination par excellence. The textile sector, the primary sector and fashion are united, and this generates economic development. Fashion creates this synergy, and can not be alien to the economic development that is taking place in our territory. ” “We want to show and show – he added – that Tenerife is also an excellent natural set. In this sense, he reported that last year more than 400 productions were made for fashion on the island of Tenerife, “and we will continue to bet on it, through Turismo de Tenerife, by the Tenerife Film Commission, which is the program that we have to be able to attract all this type of productions “.

For his part, the mayor of Adeje, José Miguel Rodriguez Fraga, said that “this is an event that opens to the world, in a destination like Costa Adeje, which is also open to the world. It is an accredited brand, which has natural elements such as the climate, the beach supply and housing infrastructures. ” “It is a destination,” he said, “that is constantly changing, adapting to the new demands of a sector as dynamic as the tourist, and which adds a major supplementary offer.”

In its first edition, ‘Tenerife Fashion Beach Costa Adeje’ emerges as a reference of the latest trends in this sector and as a meeting point for experts in the field. Likewise, the ultimate goal is to promote the island and this particular municipality as an ideal destination for the fashion and climate binomial, especially in countries that choose Tenerife as a loyal destination.

This promotional action of tourism and fashion will feature a novel format at the foot of the beach. In an area of ​​2,500 square meters will be installed a catwalk (25 meters long and 50 meters rectangular course), steps and backstage, with a capacity for more than 700 people. 40 models from different national and international agencies will be showcased by it. Thus, among the assistants stand out Carolina González, Davinia Pelegri, Evelin Yánez, Nicole White and Kristel Kamp; and the presenter of the act: the model Nieves Álvarez.

The swimwear companies that will be present at the event will be: international Melissa Odabash and Shan (who will parade for the first time in Spain), Arena Negra, The Knot Company, Felipe Noemí, Javier Aguilar and Lava (from Tenerife Moda), Aurelia Gil (from Gran Canaria), Elyte and Kalisy. And the complements will come from Nok, By Loleiro, Roselinde, Néstor Rodríguez and Juan Gil (from Tenerife Moda), and Hammerhoj Desing, Maharani and Abraham Zambrana (Emprendemoda Tenerife). With a perfect combination of fashion and tourist destination.

International destination

‘Tenerife Fashion Beach Costa Adeje’ is going to be an international promotional event. Thus, on the catwalk will be the firms Melissa Odabash (from California, United States), and Shan (from Canada), who are traveling for the first time to Spain, and are used by celebrities of international renown.

This event will have important sponsorships where the public-private unite to enhance the economic development of the tourist destination. Likewise, the event will be marketed in different media with the purpose of disseminating the tourist destination and its benefits through fashion.

Costa Adeje. Tourist destination

The bathing sector, within the fashion, identifies itself with the destination ‘Tenerife-Costa Adeje’. Its main attractions include its privileged climate, its beaches and a wide range of hotels and various complementary activities that promote stable employment. This type of events reinforces its image and it is also known as a destination for events, presentations and congresses.

It is a strategy aimed at promoting this tourist enclave in order to generate in the traveler a satisfactory experience that reinforces their emotional ties with the destination and favors its recommendation. And to this it helps the climate that counts on the Island and more concretely Adeje, what makes that the celebration in the month of October, add the natural value to its many attractions with the fashion like communicating element and that will be known at international level .

Tenerife enjoys a privileged position being a link between Europe, Africa and America, and has the most modern equipment. Hence, its offer to organize congresses, meetings, events and incentive trips has no better rival.


Among the events planned in ‘Tenerife Fashion Beach Costa Adeje’ highlights a meeting between the specialized media and the tourist business the day after the event. A networking that will serve to share with the media that have moved to the Island, as well as people who positively influence destiny and fashion in general.

The program also adds an agenda of activities with which people from abroad can learn the virtues of Adeje and its neighboring municipalities and the resources they have.

‘Tenerife Fashion Beach Costa Adeje’ aims to consolidate and create synergies so that the tourism sector and the textile sector can benefit both in the promotion, commercialization and joint diffusion to benefit the economic development of the island in these sectors.

Courtesy of Adeje English Time