Hard Rock Hotel Tenerife

PLAYA Paraíso’s new, spectacular, 70-million-euro Hard Rock Hotel, which is scheduled to open on 15th October 2016, is already taking bookings!
The luxurious 5-star hotel will stage an official opening in December 2016. But, as Sergio Zertuche, Vice-President of Sales and Marketing for the Palladium Hotel Group owners, said: “We already have a reservation for 16th October, so we have to be open by then!”
He was speaking at a press conference, held in the FIT centre, in Adeje’s Centre for Tourism Development.

It followed his morning session with the Adeje authorities and local Playa Paraiso businesses, discussing the area’s update in general, and the changes a hotel of this quality and kind would bring to the zone.

Adeje Mayor José Miguel Rodríguez Fraga said the hotel would act as a market accelerator in what was already an attractive area, “increasing the competitive element”.
He added: “We have an opportunity to renew the zone with a product that is completely different, and focus in a new way, which will complement our move to diversify our tourism offer.”
During the meeting, concerns of the small and medium companies locally were also taken on board, with measures discussed about how best meet the new kind of clientèle the Hard Rock Hotel will bring to Plays Paraíso.
This will the second Hard Rock Hotel in Spain – the first is in Ibiza – and Sergio gave assurances that the new Playa Paraíso version would not be a copy of the Ibiza hotel, adapting instead to its new surroundings.
However, many of the elements will be similar, and the hotel will, in the main, cater for young couples and families.

There will be three pools, a variety of restaurants, a beach club, rock spa, body-rock gym and a Hard Rock Roxity Kids’ Club, among the amenities.
Local residents will also be able to enjoy many of the facilities, restaurants and bars open to the public.
Sergio said the hotel would also have a ‘Vibe Manager’, “who will look after the vibe in each zone, and check the music is right”.
So there could be someone playing an electric guitar solo at the pool bar, and something completely different in another part of the hotel, with “pop-up performances” as well.
The Palladium representative said the company had invested 70 million euros in the hotel, which is being fashioned by renovating an existing hotel in the resort, converting it from a 3-star to a 5-star hotel – something his company has completed before “very successfully”.
The number of rooms will be reduced from over 1,000 to 624, but the higher cost of the overnight stays will bring different types of clients.
A four-phase plan has been developed by FIT (Factory for Tourism Innovation), in partnership with the Chamber of Commerce, Tenerife Cabildo and Tenerife Tourism, to help renovate the zone with the existing small and medium enterprises in Playa Paraiso.

It will include a series of innovation workshops, point-of-sales diagnostics, assistance on interior renovations and upgrades, and an overall improvement of the resort’s tourist spaces.
The aim, within the reach of experts in commerce, sales and clients, is to improve and upgrade the local commercial offerings to meet the needs of new clients and, at the same time, improve the income potential of the businesses themselves.