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Tenerife wants to consolidate the Spanish national market in FITUR Madrid 2017

FITUR Madrid 2017 | Tenerife wants to consolidate the Spanish national market in FITUR

FITUR MADRID 2017, THE INTERNATIONAL TOURISM TRADE FAIR, CELEBRATES ITS 37TH STAGING FROM JANUARY 18 TO JANUARY 22, 2017 IN MADRID.

Tenerife is going to the international Spanish Tourism Trade Fair (FITUR) in Madrid from Wednesday to Sunday, with the aim of consolidating the upward trend in the Spanish market, which closed 2016 with an increase of around 8% with a total of 700,000 Peninsular tourists (not including the canary market). Thus, getting more and better air connections at competitive prices that allow to consolidate this growth is one of the main purposes of Tenerife in this new edition of the tourism fair, one of the most important in the world, as highlighted by the Cabildo.


The island’s president, Carlos Alonso, who heads the island delegation at the fair together with the island’s tourism councilor, Alberto Bernabé, recalled that the Cabildo has worked intensively in recent years to recover this fundamental issuer for the island “and the improvement of Connectivity has been key to this recovery, “he said.

Although half of the Spanish passengers arriving at the island do it from the Madrid-Barajas airport Adolfo Suárez and 20% from El Prat de Barcelona, ​​the Cabildo also highlights the growing importance of other peninsular airports such as Bilbao, Santiago Of Compostela, Seville or Malaga, “which certify a diversification of the origin of the travelers very positive, that allows us to reinforce our presence in more cities and, by extension, to draw a panorama in which we anticipate to increase gradually the number of Spanish travelers”, Alonso said.

Precisely, this aspect, that of connectivity, will be one of the keys that will focus much of the meetings that Tenerife will maintain in the framework of FITUR with tour operators and airlines.
To achieve a greater profitability of the destination through a wide and differentiated supplementary offer with products capable of making the tourist experience unforgettable experiences during their holidays is another objective of Tenerife as a destination and will show this in FITUR in the different meetings that will maintain the Delegation with the tourist industry, with which it intends to promote the anticipated reservation of the vacation packages. To the complete tourist offer of the Island, which includes major events of national and international relevance, such as the Tenerife Walking Festival, the World Windsurfing Championship or the Dial awards, from the Cabildo emphasized that modern infrastructures, public and private spaces Renovated and a hotel plan considered as one of the best in Europe that will also be promoted at the tourist fair.

Costa Adeje will have its own stand at Fitur, the Spanish Tourism Trade Fair

Adeje mayor: “We want to stamp our own identity on the event while still part of the overall package, as we are part of Spain, the Canaries and Tenerife”

Costa Adeje will present the main strategies for the destination for 2017 during FITUR, the international Spanish Tourism Trade Fair. Announcing details of the plan to the press, Adeje mayor José Miguel Rodríguez Fraga and tourism councillor Ermitas Moreira García explained the new offers the destination would promote at the fair as well as stressing recent data proving the excellent economic state of the destination and how it is maintaining its position as one of the best locations in Spain in terms of hotel/hotel-apartment occupation and tourism excellence.

The Costa Adeje stand at Fitur, which takes place in Madrid from January 18th – 22nd, will be alongside the Arona stand. “We will have our own individual presence but beside the Arona stand – we are the two big destinations in Tenerife” said the mayor. For Rodríguez Fraga the individual stands don’t, in any way, signify a separation of Adeje from the overall promotions for Spain, the Canary Island and Spain – “we are all under the same umbrellas”, he added. “Each destination had the right to promote their own initiatives, their momentum, to highlight the things that make the destination different and special”. During Fitur Adeje representatives will also be integral to Tenerife Tourism events and meetings.

Regarding the work alongside Arona, the two boroughs worked together on joint offers last year too – “this level of co-ordination with Arona is very important. Geographically we are united, and the effect on the tourist is the same”, said the mayor. “We need to work together to gain the loyalty of our visitors and compete against other destinations”.

Costa Adeje is recognised as a good investment destination too, constantly renovating and improving its tourism infrastructures, public and private, always encouraging innovation and adapting to the changing needs and wants of the visitor. “We have made important changes to public infrastructures and taken on private plans to improve the quality of the destination”, said the tourism councillor Ermitas Moreira, adding that “there is a high level of investment in the destination which has been very important in improvements to Costa Adeje, bettering the offer and helping us move in the right direction. We are talking about investment in the region of 100 million euros from private entities, added to public funds earmarked for the coming years”.

The mayor said the work the team would be undertaking during Fitur would be “intensive…we have a lot to offer and a lot to outline. We are a modern strong destination, one of the most profitable and most popular in Spain”.

Moreira said that the lines of promotion during the fair would include the nature offers, outdoor sports and leisure. “While of course we are a holiday tourist destination we have terrific natural, heritage and cultural strings to our bow, which are also part of our holiday destination, as it is much more than simply sun and sea”. Costa Adeje will present an app that offers three dimensional virtual reality and 360º images of the area, showing the many sides of Costa Adeje.


FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets.

In 2015-confirming the trend towards recovery in the industry- 9,605 exhibiting companies from 164 countries/ regions, 124,659 trade participants and 107,213 people from the general public, met during FITUR.

Moreover among the participation figures of note was the presence of  7,184 journalists from 60 countries, a turnout that demonstrates the importance of FITUR on the international circuit of tourism sector events.


Courtesy of Diario de Avisos
Photo SERGIO MÉNDEZ